OpenAI Plans to Sell ChatGPT Ads on Meta at Three Times the Price
It has been reported that the price OpenAI is considering for ads on the ChatGPT platform is equivalent to three times the average cost on Meta platforms. The company will not provide advertisers with the detailed data offered by Google and Meta.
AI giant OpenAI is working on the pricing strategy for the advertising model it plans to launch on its popular chatbot, ChatGPT. According to a report by The Information, the company is asking for approximately $60 per 1000 impressions for ads displayed on the platform. This figure is about three times the average advertising cost on Meta platforms.
High Price, Limited Data
In return, it is reported that OpenAI will not provide advertisers with the detailed user behavior data that Google and Meta offer as standard. In the initial phase, advertisers will only have access to 'high-level' performance data, such as total impressions or total clicks. Data such as whether a user made a purchase after seeing an ad will not be shared.
Privacy Commitment and Restrictions
Earlier this month, when announcing ads on ChatGPT, OpenAI made a commitment to users, stating, 'we will never sell your data to advertisers' and 'we will keep your ChatGPT conversations private.' This approach highlights the company's stance on data privacy. Ads will begin appearing in the coming weeks for users on the free and low-tier 'Go' plans. However, ads will not be shown to users under 18 years old or in conversations involving sensitive topics such as mental health or politics.
Competitive Dynamics in the AI Ecosystem
This move is seen as a reflection of the increasing competition over revenue models in the AI market. At a time when competitors like DeepSeek are entering the market with new products focused on transforming industry workflows, OpenAI's effort to create an alternative revenue channel for its flagship product is noteworthy. Data usage and privacy policies continue to be a critical point of differentiation among companies. In an environment where even data companies like Experian try to position themselves by saying 'We are not Palantir', OpenAI's stance on advertising data could make a significant difference.
On the other hand, massive investments in AI infrastructure also form the backdrop for these new revenue models. Considering that Nvidia has invested billions in CoreWeave for AI compute power, it is seen as a natural outcome for service providers to seek sustainable revenue sources to cover these costs.
