Samsung to Launch Its First AR Glasses in 2026

Samsung's Augmented Reality Move for 2026

Samsung shared its 2026 product strategy during its Q4 2025 earnings call. Seong Cho, head of marketing for the company's mobile division, announced plans to deliver new AI experiences "through various form factors like next-generation AR glasses." This statement serves as the first official confirmation of a launch window for the long-rumored AR glasses.

Technical Details and Target Audience According to Leaks

According to recent leaks, Samsung is working on two variants with model numbers SM-O200P and SM-O200J. It is not yet clear if both will launch in 2026. Leaked specifications include a Qualcomm AR1 processor, a 155mAh battery, and a 12MP camera with autofocus. The model expected to launch in 2026 is anticipated to compete with Meta Ray-Ban smart glasses and include transition lenses that change color based on light conditions.

Pricing Strategy and Market Positioning

Samsung introduced its first XR glasses, the Galaxy XR, last October with a price tag of $1,799, which was not accessible for most consumers. Based on leaked features, the upcoming AR glasses could be significantly more affordable, potentially allowing Samsung to reach a wider audience with its next-generation wearable technology. However, it is noted that speculation on this matter is still early, and Samsung has not confirmed any details. More information is expected in the coming months.

AI-Focused Experience and Its Place in the Industry

Samsung's emphasis on "multimodal AI experiences" suggests the device will offer integrated interaction not just visually, but with auditory and possibly tactile feedback. This move positions the company in the same arena as AI-focused firms like OpenAI and wearable tech giants like Meta. Furthermore, advancements in on-device AI processing make overcoming performance issues, like those experienced on platforms such as the M1 Mac for on-device AI, critical for such devices.

The growth in the wearable AI assistant market and the accompanying security debates, as seen in the case of the Moltbot AI Assistant, could also foreshadow potential security and privacy scrutiny for Samsung's product. Similar concerns were raised when Moltbot (Clawdbot) was spreading.