The Price Revolution of Giant Screens: 85-Inch TVs Are No Longer a Luxury
Samsung's move to price its 85-inch giant-screen televisions below $800 marks a historic turning point in the consumer electronics industry. This aggressive pricing is being evaluated not merely as a campaign but as a strategic move that fundamentally alters market dynamics. Experts predict that prices for similarly sized products will generally enter a downward trend.
Giant Screens Are Now Accessible for Every Home
In the world of consumer electronics, televisions of 80 inches and above, long considered indicators of the luxury and premium segment, are entering a new era thanks to Samsung's radical step. The reduction of a massive screen size like 85 inches to a price band around $800 is being described by industry observers and analysts as a "price revolution." This move is not just a single brand's discount policy but a harbinger of a strategic transformation that permanently lowers the accessibility threshold for the entire market.
While paying thousands of dollars for a television of this size was once considered normal, today, advancements in production technologies, economies of scale, and intense competition have pulled prices down to previously unimaginable levels. In particular, increased efficiency in LCD and QLED panel production is cited as one of the most important factors reducing costs. Consumers can now own a product that brings the cinema hall experience into their homes with a more affordable budget.
The Ripple Effect in the Industry and Competitive Dynamics
A market leader like Samsung adopting such a pricing policy appears set to force rival brands into similar moves. Other key players such as LG, Sony, TCL, and Hisense are expected to implement price revisions on similarly sized models or offer more aggressive campaigns in the short term. This situation means that the end consumer will have access to a wide range of higher-quality products at competitive prices.
Another significant factor behind the price drop is AI-supported production and quality control processes. The use of machine learning algorithms on production lines increases efficiency by reducing error rates and minimizing waste. This directly contributes to lower unit costs. Furthermore, AI-based image processing technologies are also enhancing the picture quality of mid-segment televisions to levels surpassing those of previous years.
