OpenAI Sets ChatGPT Ad Rates at Super Bowl-Level Pricing
OpenAI is reportedly developing an advertising model for its ChatGPT platform with proposed rates that could compete with NFL Super Bowl ad slots. The company is said to be working on a high fee of approximately $60 per thousand impressions (CPM). This move highlights the potential market value of AI-powered conversational platforms in the advertising sector.
OpenAI's High-Budget Advertising Move
AI giant OpenAI is developing a new revenue model for its flagship product, ChatGPT. According to industry information, the company is working on a significantly high rate card of approximately $60 per thousand impressions (CPM) for ads to be displayed on the platform. This figure indicates a level comparable to NFL Super Bowl advertisements, which are among the world's most expensive ad slots. While 30 seconds of Super Bowl airtime typically sells for millions of dollars, OpenAI's move demonstrates the perceived high value of ChatGPT among advertisers.
A Step That Could Change Market Dynamics
OpenAI's aggressive pricing strategy signals that AI platforms could directly compete with traditional media as content distribution channels. Considering ChatGPT has hundreds of millions of active users worldwide, the platform holds the potential to offer advertisers a highly targeted and interactive environment. However, it remains to be seen whether the market will accept this high price point and what impact the ad experience will have on users.
Operator, GPT-5, and Codex: OpenAI's Bigger Picture
OpenAI's advertising initiative must be evaluated within the context of the company's broader product roadmap. According to information from web sources, the company is working on the GPT-5 model, seen as a milestone. GPT-5 is expected to be an integrated system that combines the traditional GPT architecture with O-series models possessing chain-of-thought reasoning capabilities. This could signify the end of the pure GPT development line.
Furthermore, it is known that the company is developing a new AI agent named Operator. This agent is expected to have the capacity to autonomously control a web browser like a human, performing repetitive tasks such as filling out forms and placing orders. This development points toward more practical, agent-based applications of AI technology. Alongside these, the continued development and application of Codex, the system powering GitHub Copilot, underscores OpenAI's strategy to embed its AI across various professional and creative workflows. Together, these projects paint a picture of OpenAI's ambition to move beyond conversational AI into more autonomous, multi-modal, and integrated systems that could redefine human-computer interaction.
