Meta Spins Off 'Vibes' AI Video Feature Into Standalone App to Rival OpenAI's Sora

A New Step in Meta's AI Strategy: Vibes Becomes a Standalone App

Tech giant Meta is adding another investment to its AI portfolio, preparing to launch 'Vibes'—a feature first introduced within the Meta AI app in September 2025—as a standalone application for users. This decision for Vibes, a tool for creating short-form, TikTok-style, AI-generated videos, aims to strengthen the company's position in the AI-focused content creation market.

Behind Meta's move lies the rapidly increasing user demand for AI-generated visual and video content. The peak popularity of short and creative video formats on social media platforms, in particular, is pushing companies to develop innovative solutions in this space. The Vibes app will enable users to create professional-looking videos with AI support, starting from text descriptions or simple instructions.

Competition with OpenAI's Sora Intensifies

Industry analysts believe Meta's step elevates its competition with OpenAI's advanced video generation model, Sora, to a new level. Both companies aim to redefine the user experience by pushing the boundaries of AI in visual content creation. The launch of Vibes as a standalone app is a clear indication that Meta wants to compete in this race not just with a feature, but with an integrated and powerful product.

The vision behind the company's rebranding to 'Meta' signaled a fundamental transformation toward future technologies like the metaverse and artificial intelligence. As Mark Zuckerberg emphasized in a previously published open letter, the company aims to shape the next phase of the internet and social interaction. The Vibes app is positioned as a key enabler for the creative content production arm of this vision.

The Future of Social Media and AI Content

Experts suggest that Meta's development of a dedicated app for AI video generation is a pivotal moment. It underscores a broader industry shift where AI tools are transitioning from being supplementary features to becoming core, independent platforms for content creation. This evolution points toward a social media landscape where AI-assisted creativity becomes mainstream, fundamentally changing how content is produced and consumed. The move also highlights the strategic importance of owning the full user experience in the competitive AI video generation sector, where ease of use and accessibility are becoming key differentiators.