Meta Launches Standalone App for AI-Generated Video Feed 'Vibes'

[City, Date] – Meta is expanding its foray into artificial intelligence-generated content with the development of a standalone application for its AI video feed, known as Vibes. This move, reported by industry publications such as TechCrunch and Platformer, signifies Meta's strategic push to cultivate a dedicated ecosystem for AI-powered video creation and consumption.

Vibes, initially introduced as a feature within the Meta AI app in September 2025, allows users to generate short, vertical videos in a TikTok-like format by prompting Meta's AI models. The decision to create a separate application for Vibes stems from what Meta describes as "strong early traction" and a growing user inclination towards creating, discovering, and sharing AI-generated video content.

In a statement, Meta articulated its rationale, noting, "Following the strong early traction of Vibes within Meta AI, we are testing a standalone app to build on that momentum. We’ve seen that users are increasingly leaning into the format to create, discover, and share AI-generated video with friends. This standalone app provides a dedicated home for that experience, offering people a more focused and immersive environment. We will look to expand the app further based on what we learn from the community."

While Meta has not publicly disclosed specific user numbers for Vibes, the company asserts that overall usage of Meta AI has seen continuous growth since the feature's launch. The creation of a dedicated app is expected to facilitate the addition of new functionalities without compromising the user experience of the existing Meta AI application. This strategic decision aligns with Meta's broader vision, as expressed during its October 2025 earnings call, where the company indicated plans to significantly integrate AI-generated images and videos into its recommendation algorithms. A specialized app for AI video creation like Vibes could be a crucial component in achieving this objective.

The burgeoning field of AI-first social media is marked by intense competition, with OpenAI's Sora app emerging as a key rival. OpenAI has been actively iterating on its platform, introducing features such as character cameos for videos and forging partnerships, notably a deal with Disney to enable the generation of content featuring iconic characters. Meta, having a precedent in licensing celebrity likenesses for its AI endeavors, may well explore similar strategic collaborations to enhance its AI video offerings.

The development of the Vibes app underscores Meta's commitment to harnessing AI as a primary driver of future engagement. This initiative comes at a time when Meta is also advancing its hardware capabilities, as evidenced by its ongoing work on AI glasses. As reported by Meta's own newsroom, the company has been consistently highlighting advancements in AI technologies and hardware, including various iterations of AI-enabled eyewear such as the Ray-Ban Meta and Oakley Meta lines. The integration of AI-generated content into user experiences, whether through dedicated apps or wearable technology, appears poised to become an increasingly prominent aspect of the digital landscape.

The expansion into a dedicated AI video app suggests that Meta views AI-generated video not merely as a novelty, but as a fundamental building block for future social interaction and content creation. The company's ongoing investment in AI research and development, coupled with this strategic app diversification, positions Meta to potentially capture a significant share of the evolving digital content market.