JPMorgan: Family Offices Shift Investment Strategies Toward Artificial Intelligence
According to JPMorgan's latest report, artificial intelligence has become one of the most crucial investment themes for global family offices. Meanwhile, inflation concerns are boosting interest in real estate and alternative assets. The report reveals that offices managing wealthy families' capital are undergoing a technology-focused transformation.

Family Offices Prepare for the AI Revolution
JPMorgan's current report on the global family office sector signals a significant paradigm shift in the investment world. According to the report, family offices managing the assets of ultra-wealthy families worldwide are placing artificial intelligence (AI) at the core of their portfolio strategies. This trend highlights not only technology's impact on financial markets but also the new direction of capital in pursuit of long-term growth.
Artificial intelligence is being evaluated not just as an investment tool but also as an infrastructure component transforming operational efficiency, risk management, and data analysis processes. Behind family offices' move toward this technology lies the efficiency gains and new business models AI is creating in traditional sectors.
Inflation Concerns Bring Alternative Investments to the Fore
Another notable finding in JPMorgan's report is how ongoing inflationary pressures are shaping investment preferences. Uncertainty in the global economy and price instability are steering family offices toward asset classes beyond traditional stock markets. In this context, real estate investments and alternative investments such as private equity, venture capital, and commodities are regaining popularity.
Alternative investments are seen as attractive for hedging against inflation and portfolio diversification. Particularly, private equity investments in developing technology companies are intertwined with AI themes. This situation shows that family offices are simultaneously executing both defensive and growth strategies.
Global Trends and Regional Differences
The report also touches on some differences by geographic region. Family offices in North America and the Asia-Pacific region are observed to take a more aggressive stance on AI and technology investments, while European offices appear slightly more cautious. However, the overall momentum toward technological transformation and AI integration remains a dominant cross-border trend. The convergence of defensive asset allocation due to macroeconomic concerns and aggressive positioning in disruptive technology highlights the sophisticated, dual-nature strategies modern family offices are adopting to preserve and grow multigenerational wealth in a rapidly evolving financial landscape.


