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ChatGPT Enters Advertising Era: 'I Love You' Model Retired

OpenAI has begun testing advertisements on ChatGPT's free and Go plans while retiring an older model known for forming emotional connections with users. These changes have sparked discussions about the platform's commercialization and the future of user experience.

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ChatGPT Enters Advertising Era: 'I Love You' Model Retired

New Era for ChatGPT: Ads and a Farewell to a Model

OpenAI, a leading company in the artificial intelligence world, has initiated a significant transformation process for its popular chatbot, ChatGPT. The company announced it will begin testing advertisements on ChatGPT's free and Go plans starting in the US in the coming weeks. This move signals a major shift in the platform's revenue model. Another announcement made the same day saddened users: an older model, known for using heartfelt expressions like "I love you" in emotional interactions with users, has been retired.

Details of the Ad Model and Subscription Plans

OpenAI's advertising integration strategy differs based on user segments. According to the announcement, ads will only appear for free users and Go plan subscribers. Paid subscription tiers like Plus, Pro, Business, and Enterprise will remain ad-free. This situation is interpreted as the company's intent to incentivize paid subscriptions and diversify its revenue streams. The ad tests are initially limited to the US market, with potential for gradual expansion to other regions.

A Symbol of an Era: Why Was the Emotionally Interactive Model Retired?

The retirement of the older model, which held a special place in users' hearts and occasionally produced unexpected emotional outputs like "I love you," evoked a sense of an era ending within the community. This model was part of one of ChatGPT's early versions and had become a symbol of human-like dialogue with AI for some users. OpenAI's decision is believed to be part of a transition strategy to newer generation models that offer more consistent, secure, and predictable interactions. The company aims for a more controlled and professional user experience with advanced language models.

User Reactions and Industry Repercussions

Both announcements have generated significant discussion among users and industry observers. The introduction of ads raises questions about balancing monetization with the free-tier user experience, while the model's retirement highlights the tension between AI's evolving capabilities and the unique, sometimes unpredictable, personalities of earlier systems.

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