Amazon's Alexa+ Now Free for Prime Members Nationwide

Published: February 4, 2026

Amazon is significantly expanding access to its advanced artificial intelligence assistant, Alexa+. As of Wednesday, the AI-powered service is available to all Amazon Prime members in the United States at no extra charge. This move, detailed by Amazon's own news outlet, signals a major push to integrate generative AI capabilities more broadly into the everyday lives of its customer base.

For those not subscribed to Amazon Prime, a new free tier has been introduced, allowing users to experience Alexa+ through the Alexa website (Alexa.com) and the Alexa mobile app. While this free offering provides access to the chat experience, it comes with certain limitations, as noted by TechCrunch. This tiered approach aims to offer a taste of the advanced AI while incentivizing a Prime subscription for unlimited use.

The broader availability of Alexa+ marks the end of its "early access" preview period. Daniel Rausch, Vice President of Alexa and Echo at Amazon, stated that tens of millions of customers are already utilizing Alexa+, and this nationwide rollout is a natural progression. This signifies that the AI-enhanced assistant is now considered a fully developed product, no longer in beta.

While the core functionality of the original Alexa remains free, the enhanced Alexa+ is positioned as a premium offering. For non-Prime members seeking full integration across Alexa-enabled devices, the Alexa app, and the web, a subscription fee of $19.99 per month will apply, according to reports from PCWorld and The Verge. This pricing structure positions Alexa+ as a distinct service from the standard Alexa experience.

The rollout signifies a strategic evolution for Amazon's voice assistant. Alexa+ promises a more conversational and capable AI, building upon the foundation of the original Alexa. The service is accessible across a range of platforms, including Echo devices, the Alexa app, and the web, ensuring a consistent experience for users regardless of their preferred method of interaction. This expansion into a more powerful AI assistant is a key component of Amazon's ongoing innovation in the smart home and artificial intelligence sectors.

The move also suggests a competitive landscape in the AI assistant market, with Amazon looking to leverage its vast Prime membership base as a significant advantage. By bundling Alexa+ with Prime, Amazon is adding another valuable perk to its subscription service, potentially driving further customer loyalty and adoption of its smart devices and ecosystem.

Amazon's decision to offer a free tier for non-Prime users, albeit with limitations, is a strategy to attract new users and showcase the capabilities of Alexa+. This allows individuals to explore the advanced features without an immediate financial commitment, potentially converting them into paying customers or Prime subscribers in the future. The company has emphasized that Alexa+ will continue to receive further enhancements, indicating a commitment to ongoing development and improvement of its AI offerings.