Adults in China Are Sleeping with AI Companion Toys
Rising solitary living in China has exploded demand for AI-powered companion toys that can talk, warm up, and simulate breathing. However, this rapid surge is bringing new regulations due to risks of emotional manipulation.

Technological Companions in the Age of Loneliness: The AI Toy Trend in China
Rapidly changing social structures and urbanization in China are increasing rates of solitary living, particularly among young and middle-aged adults. Despite being the world's most populous country, individuals in China are leading increasingly isolated lives. This sociological shift has led to the birth of a new market in the technology industry: AI-powered companion toys. Marketed not just as toys but as emotional companions, these devices are equipped with features like conversation, physical touch simulation, and even imitation of breathing rhythms.
The Emotional Void at Technology's Core
Produced by market-leading firms, these toys can engage in daily conversations with users thanks to advanced AI algorithms, learning their preferences and responding accordingly. Some models feature systems that can raise body temperature to levels close to the human body and mechanisms that gently inflate and deflate the chest cavity to create the sensation of breathing. A significant portion of users report using these devices by sleeping with them at night as a tool for emotional relief and reducing feelings of loneliness.
Exploding Demand and Market Dynamics
These products, which have gained popularity especially among individuals living in major metropolises with intense work schedules, are frequently discussed and shared on social media platforms. Sales data from e-commerce sites shows that demand in this category has increased by over 300% in the past year. Prices vary widely, from simple interactive models to fully customizable luxury versions.
Factors influencing market growth:
- Rapid urbanization and the transformation of traditional family structures
- Intense stress from work life and difficulties in forming social relationships
- High level of adaptation to technology and growing trust in artificial intelligence
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