Adobe Firefly Offers Unlimited AI Generation Until March 16
Adobe announced that it will offer unlimited image and video generation to all users on its Firefly AI content creation platform until March 16th.
Adobe Offers Users Unlimited AI Generation Opportunity
Tech giant Adobe has launched a significant campaign on its AI-focused content creation platform, Firefly. The company announced that until March 16, 2026, all users will be able to generate an unlimited number of images and videos on the platform. This campaign allows users to try not only Adobe's own models but also third-party AI models from Google, OpenAI, and Runway.
Campaign Scope and Access Methods
The unlimited generation feature is available through Firefly's website, Firefly Boards, and the free mobile app for iOS and Android. Users can create images and videos up to 2K resolution. Existing Firefly Pro, Premium, and users with different credit plans can benefit from this feature immediately, while new users only need to register before March 16.
Expanding Model Ecosystem and Features
Adobe has significantly increased the number of AI models hosted on its platform. In addition to Adobe's own Firefly models, users can now also use popular models like Google's Imagen 4 and Veo 3, OpenAI's GPT image generation, Runway's Gen-4 Image, and Luma AI's Ray2 from the same interface. This provides users with a wide range of options for different styles and needs.
The Firefly app brings popular features to mobile devices, in line with increasing user demand for control over AI tools. The app provides access to tools like Generative Fill and Generative Expand, which allow adding, changing, or removing objects via text commands. All projects sync with Adobe Creative Cloud applications.
Content Security and Future Plans
Adobe stated that regardless of which model is used, all generated content will be tagged with 'Content Credentials'. This system aims to increase transparency by storing information in metadata about whether an image or video was generated by AI.
According to the company's statement, the average Firefly command length doubled in 2025. This data shows that content creators are interacting with AI in a more conversational and detailed manner, and that 'prompt writing' (giving instructions to AI) has become a fundamental creative skill. Adobe timed this campaign to coincide with periods of high content production, such as Valentine's Day.
The unlimited generation feature, which is free during the campaign period, is normally offered through Firefly's credit-based membership plans. The standard plan includes 2,000, the Pro plan 7,000, and the Premium plan 50,000 generation credits per month.
